SEO - Search Engine Optimisation
Now that you have created a fabulous website the question is, how can you ensure that your products or services are noticed by the people searching for them on the internet?
That is where SEO (search engine optimisation) comes into the picture. Search engine optimisation is all about making sure that your website appears in relevant internet searches as much as possible. Everyone wants to come up on the first page of Google! Search engines such as Google, Yahoo and Bing are powered by complex algorithms. The key to achieving internet success is to understand these. To complicate the matter, search engines can change and update their algorithms as often as weekly.
HotsWots search engine optimisation service is totally unique in that we keep up to date with the absolute latest methods to achieve success for your website on the internet, and in particular, on Google.
HotsWots highly recommends search engine optimisation of your website so that you have every possible opportunity of being found by people searching online and we organise both on-site and off-site methods:
On-Site SEO involves optimising website content, Meta data and headings to maximise the visibility of a website to search engines for targeted keywords. These keywords are derived after careful consultation with each client and then via extensive keyword research.
Off-Site SEO essentially involves the creation of relevant links (both URL and anchor text) back to your website. Search engines place great importance on the quality and quantity of backlinks to a website.
All website design and development with HotsWots includes a free consultation to get an understanding of your business and it’s specific requirements and then a plan of attack will be designed specifically for you.